Even as schools and workplaces may take a snow day, love – and commerce – don’t.
So many in the Valentine’s Day industry expect to have a good day despite the snow that fell much of Thursday. Bouquets are being delivered and meals prepared.
Posh at the Scranton Club had more than 300 reservations Friday and no cancellations by early Thursday evening, said co-owner Joshua Mast.
“People stay home for the first storm, fewer for the second storm,” he said. “By the third or fourth storm, people want to go out – so long as it is not in an active blizzard.”
He predicts Valentine’s Day dress will be more practical than fashionable – with fewer long dresses and more utilitarian footwear.
Out-of-the-way restaurants in higher elevations may see an impact, he said. In the meantime, he’s hoping the roads stay reasonably clear.
It won’t be a replay of 2007, when people woke up on Valentine’s Day to a blanket of snow that got thicker through the day. Some restaurants didn’t open and flowers were delivered late.
Bern Giovannucci, owner of B’s Floral in Scranton, said so long as roads are open and delivery sites aren’t closed, she’ll get the flowers to where they need to go – thanks to her Toyota RAV4 that handles snow well.
In 2007, she got all her deliveries out save for two that she couldn’t deliver because the businesses were closed.
“Deliveries may be a bit slow,” she said. “People expecting flowers just need to be a bit patient.”
Bob Sibio, an owner at Sibio’s Restaurant in Dunmore, is relieved to see the storm drop its load Thursday. With a fully booked restaurant and a waiting list, he’s optimistic about Valentine’s Day. But he’s not exactly clicking his heels as winter comes to a close. Snowfall has another financial cost for restaurants: plowing and salting parking areas. Most restaurants had to have their parking lot plowed two or three times a week.
“The weather has been killing us on salt and plowing,” he said.
Valentine’s Day is probably the third or fourth biggest dining day of the year for restaurants. Unlike the large groups that crowd tables on Mother’s Day and New Year’s Eve, Valentine’s Day is “deuces,” Mr. Sibio said, pairs that take up tables of four. So he removes larger tables for smaller, more intimate ones better for accommodating couples.
The expected closing of schools and offices has McCarthy Flowers employees phoning buyers to get alternate addresses. For some, that doesn’t have the same impact of delivering to a workplace, and owner Brian McCarthy anticipates some cancellations. He doesn’t foresee problems making deliveries and has key employees staying in local hotels.
Things are different in other parts of the country where McCarthy does business. He’s confronting worse snarls at stores in New Hampshire, Georgia and North Carolina. A distribution center in Atlanta is paralyzed, stranded with inventory.
“This Valentine’s Day will be better than 2007, but it will still involve a bit of prayer.”
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